Laws and fines

“Best” and “No. 1” on a site: ad fines in Kazakhstan

Can you say “best”, “No. 1” or “guaranteed results” on a website in Kazakhstan? Article 455 fines of up to ₸1.73M, or ₸2.81M if repeated.

Checked against sources: 1 October 2026

What counts as misleading advertising

Text on a company website is advertising too when it sells a product or service.

“Best”, “No. 1”, “cheapest”, “market leader” without a study or ranking you can cite.
“Guaranteed results”, “100% effect” where the outcome is not up to you.
Discounts and offers that do not exist, or “from ₸990” when nothing costs that.
Reviews and figures that cannot be verified.

Part 2, unfair and misleading advertising: small business — 100 MCI (₸432,500), medium — 200 MCI (₸865,000), large — 400 MCI (₸1,730,000).
Part 5, repeated within a year: 250 MCI (₸1,081,250), 350 MCI (₸1,513,750), 650 MCI (₸2,811,250).
Part 1, advertising something that may not be advertised: 120, 170 and 450 MCI (₸519,000, ₸735,250 and ₸1,946,250).

Concrete numbers also sell better and are quoted by AI search more often than general claims.

Instead of “best”, be specific: “delivery in 2 hours across Almaty”, “12 years on the market”.
If you claim “No. 1”, name the ranking and year and link to it.
Put offer terms and dates next to the offer, not in small print elsewhere.

Can a customer review say “best”?

A review is the customer’s opinion, but if you publish it as advertising you are responsible for it. It is safer to use genuine, verifiable reviews.

Who checks advertising?

Consumer protection and competition authorities — most often after a complaint from a customer or competitor.